The purpose of the Association is to:
- Encourage and promote golf journalism in Canada;
- Recognize excellence in Canadian golf and golf journalism through annual awards;
- Bring together golf journalists from across the country to share ideas and common interests and;
- Help develop better media relations between the Association's membership and the various golf associations, sponsors and golf companies across Canada.
The Golf Journalists Association of Canada (GJAC) was originally formed in 1995 with a mandate to attain proper media facilities and improved working conditions at professional and amateur golf events across Canada; to encourage and promote golf journalism in Canada; to recognize outstanding contributions to golf and golf journalism in Canada and to add a sound, objective voice to the direction of golf in this country.
After a multi-year absence, discussions with the Royal Canadian Golf Association in 2006 about a re-birth of GJAC resulted in further talks with golf writers, radio and TV personnel and freelancers across the country to determine their level of interest in re-forming the Association. Based on a great deal of encouragement from potential members and affiliated golf associations, the Association was re-launched in September at the 2006 Canadian Open.
The Golf Journalists Association of Canada continues to honour the best in the business each year with its annual Writing and Photography Awards.
In 2013, GJAC joined Twitter, to help establish lines of communication across the country using social media.